In the digital age, digital content is King. We leverage our digital content to create demand for products and services, to drive market awareness and ultimately to grow our revenues. Digital Asset Management faces new challenges; massive volumes of content, multiple devices and formats, multiple contributors, complex workflows, a need for automation, multiple approvers, legal implications etc. etc. Digital asset workflow has changed dramatically and brining with it the need for a new generation of digital asset software. A lot technologies have failed to recognize this market shift and are unable to provide the multi channel experience; many suffer from poor scalability and a complete inability to accommodate any file at any time from any where and from any device; Evolphin Zoom is the true unified repository designed specifically to meet the challenges of the age of NOW.